Friday, 3 July 2009

A Papermash problem

A story.

Once upon a time I decided to start up my own business. I made all the preparations, worked on a business plan, had the photos taken professionally, ordered the stock and packaging, fired one web designer and hired another one.

Except that I couldn't decide on a logo.

Which of the above fonts is your favourite? I've thrown a few wild cards in here - there are two which are front-runners with my focus groups so far. I have a personal favourite, which I think looks great on its own, but I'm not sure it looks as good in the context of a whole website as one of the others. And if you'd like to be part of an email focus group (with honestly only a few questions), send me an email (although I'm not sure I can offer you much apart from my love and gratitude.)

If I can decide quickly, I should be all ready to launch within two weeks! It's very exciting.

30 comments:

Melita said...

first of all congrats! i like the bottom two. there's just something simple about them that speaks to me. good luck with everything!

katy elliott said...

I think I like the top one. All are great choices! I love the simple red.

celia.b said...

I LOVE the first one - it seems to go well with the color. good luck! I really enjoy reading your blog and I can't wait to hear more about this!

Alexis said...

I think I like the third one best--but all of them are quite nice!

Michelle said...

How exciting!

I love the first one.

knack said...

top one....hands down :)

Jackie said...

I like #1 and #3 the best. Good luck deciding. Can't wait to see what you have going!

senorita-amandita said...

I'm alone on this, apparently. But I like #2.

~ ennui ~ said...

I like #1
Thin clean lines but not too thin.

Shilohmae said...

1 and 3 =)
i am curious which ones are the curveballs now...

Anne Perry said...

I love the second one, though they're all great.

Glueandglitter said...

The thirds looks the best as a logo, and if you chose that as your base you would be able to use the first type face for all your other writing and bits and bobs you might need to add to it.

Sounds exciting!

conversationpieces said...

Quick straw poll in our office... (which consisted of me and my Art Director!) says we prefer the first two.

My preference is the second one as I like the boldness of it and I think it has more standout.

My Art Director likes the delicateness of the first one.

But we both agreed that it would depend on what you're planning to sell – whether it's more delicate or bold stuff if that makes sense...

conversationpieces said...

P.S. Can't wait to see the shop too! Very exciting :)

Karen Cheung said...

I'm not normally a fan of serif fonts, but I like the second one - I think the serifs echo the curves of the brackets nicely. Second favourite is the top one. Good luck!

Vicki said...

Top or third down. Sort the kerning out though!

artemis said...

Sounds exciting! I love the second one...but I think im in the minority!

Laura Trevey said...

good luck with your new adventure!!

Elissa said...

I like the serif. Yes, definitely the second one.

Meg said...

I like the first one. Best of luck - sounds very exciting!!

nath said...

the second one. that's the one!

Pattie said...

I like the first and last one :)

And, I'm excited about seeing what you are doing with your shop!

willow said...

I have to say that I like the second one the best. I like the boldness of it and how it is sort of curvy like the brackets.

Rachel said...

Love the top three, but I particularly love the second one.

GiDu said...

I am a fan of the third one. But the first one is also nice. It has a happy quality to it.

melanie said...

I like the second one, but the first one looks very "clean".

Tonia said...

I like number 2 the best! What fun!

Kristy said...

I love the 2nd one best.

Struggler said...

Did I miss what kind of business it is? That, and the type of image you are trying to convey, seem important to me. For example, the font for a retirement home should be different from a jazz record label, I would suggest. Do you want your font signal friendly, fun, creative, traditional?

However, that aside, I'm not keen on the second which looks old-fashioned and I doubt you are launching a stuffy business! The fourth seems a little spindly. My favourite is the first.

raquel raney said...

this is a very difficult question.