I recently discovered Paper and Twine's Etsy shop, which sells a small range of cards and calendars. My favourite design is the typewriter, but I especially love how she has styled the cards with the blackboard in the background. If you look carefully at most of the photos, there is a relevant prop sneaking into the shot - look at the little typewriter key in the top photo, and the camera in the bottom one. Do you think that styling influences whether you buy something or not? For me, these blackboard shots almost have me clicking 'buy' straightaway.